When you have carried out a survey, you are faced with the challenge of presenting the data so that it has an effect. When you want to reach a wide audience with your results, it is particularly difficult for your survey report or benchmark report to stand out against the flood of information that is distributed daily.
Infographics can help you here because they offer excellent ways of visualising results attractively. They also arouse attention, are easy to consume and can easily be distributed.
Present complex data in a digestible fashion
One of the major advantages of infographics is that even complex information and bare figures can be presented in an easily comprehensible way. This is also an advantage when presenting survey results. If you present the facts and figures obtained in your survey in a well-designed infographic, you can package the messages concisely, and the main findings can be absorbed by the public at a glance.
Examples and inspiration you will find beyond the 83 best infographics published in a blog.
Attractive infographics arouse attention
Given the huge flood of information out there, you need to stand out with your data to attract attention. With an attractive, striking infographic, you increase your chances of being noticed. In addition, people find it easier to remember images than words, so your graphics have greater long-term effect.
Easy to publish and readily shared
If you use your survey results to create infographics, you have the opportunity to distribute your content as images via additional marketing channels, which increases its reach. Infographics are easy to publish as a single image file and people like to share them in social media via Twitter, Facebook, Pinterest or Instagram. As people like to share well-designed infographics online, there is a greater probability that they will be frequently tagged and achieve a better ranking in search engines
Tips for creating your infographic
When you decide to compile your survey results in an infographic, you should focus on quality and uniqueness. Here are a few basic tips that may help you create your infographic:
Don’t overload your infographic. Even if you have a high volume of data to present, try not to put too much information in the graphic. Limit yourself to the most important results.
Use a central image and colour scheme that match your subject and your target group. However, don’t work with too many colours
Use visual hierarchies to guide the viewer through the infographic. Vary shapes and sizes and use contrast colours to emphasise important aspects.
Name your sources and mention the author (website) in the graphic.
These are a few tools that will allow you to create infographics very easily without any prior knowledge: Piktochart, Visual.ly, Infogr.am or Easel.ly. Professionals are likely to use Adobe Illustrator.