At Netigate we strive to positively contribute to progress in society, helping businesses and individuals to become better. The most recent result of this objective was the Purpose Project, which was an investigation into how employee loyalty has developed from 2019 to 2021— and why. At the helm of the project is Marit Methi, who is a senior insight consultant at Netigate’s Oslo office. In this article, we learn more about Marit, her work with he project, and her key findings.
Download the full report here
Why did you apply to lead the project?
I thought this was an interesting challenge. Since I started at Netigate, I’ve wanted to use our platform and the data we collect to impact society at both professional and personal levels. I also saw the Purpose Project as an opportunity to do something completely different for a while!
Tell us more about your work with the project
First, I had to decide on the topic for the Purpose project. I quickly decided that I wanted to investigate more about how the COVID-19 pandemic has affected the workplace. The next step was to plan how I was going to do it, and this resulted in two processes.
The first part involved an analysis of data from companies that have used the Netigate software from 2019 until today. I considered data from 263 different companies and 190,000 eNPS responses. My goal here was to discover how employee loyalty has developed from before the pandemic until now.
The second stage involved interviewing HR managers and leaders across Europe. My aim was to gain their insights into how the pandemic has impacted the workplace. You can read about their experiences and views in the full report.
What were your key findings?
There are three key findings. The first is that the arrival of coronavirus in 2020 led to mass instability and unpredictability in the job market. Our research indicates that employee loyalty towards employers increased during this time, when compared to 2019. So far in 2021, employee loyalty remains stable at a high level.
The second key finding relates to what is driving employee loyalty. Our research shows that it is connected to leadership, work tasks, personal development opportunities, and clarity regarding the visions and goals of the company.
Finally, I also found that companies who conduct employee surveys at least once per year tend to report higher employee Net Promoter Scores than those companies who do not.
How can your research help companies to make better decisions?
Employee loyalty has a significant and far-reaching impact on an organisation. Research shows that loyal employees are more productive, creative, and ultimately lead to reduced costs and increase profits. Their satisfaction also has a direct impact on customer satisfaction, with happy employees leading to happy customers.
From understanding what has been driving employee loyalty between 2019 and 2021, to reading expert insights on the topic, this report will be valuable to companies seeking to improve and understand their employee experience in a time of turbulence.