Employee Satisfaction Index is a method used to get an overall idea of how satisfied employees are with their workplace. The procedure is built on three questions that are developed to visualize in-house satisfaction in a way that is easy to measure and present to employees. The questions are produced so that they can be applied to all sorts of companies and industries.
The goal of market and public research is to get a clear picture of for example what customers or other target groups think about a specific topic. The more knowledge you have, the better and more well-founded decisions you can make. With the right information it is also easier to aim communication efforts, improve products or services and to work with perceptions of your brand. Do you have a survey but no one to send it to? Learn more about how you can order answers from panelists, what to think about and in what areas market research can be effective.
Four times a year, Netigate and Dagens Media (Sweden's leading industry paper within marketing and media), conduct the Marketing Manager Barometer, where marketing managers in Sweden are asked about the economic climate, how they spend their marketing budget, what the most important trends are and much more. The results from the Q4 2013 study show that marketing managers shift their advertising money from newspapers to digital channels. 60% of marketing managers will enhance their digital ad budget for 2014 and mobile advertising continues to rise. Content marketing is an area that is growing rapidly - nine out of ten marketing managers work with it in some way.
The Netigate team is proud to announce the release of the new survey creation process in Netigate. It will change the way surveys are created and distributed and will help you work smarter and more efficiently.
For the sixth consecutive year, Netigate is proud to release the largest aggregated employee report in Sweden. Based on the results from Netigate’s Employee Survey 2013, the report is generated from web conversations with more than 7000 employees at 62 different employers. It can be used as an excellent benchmark to compare your own company results with, but also to use as an indicator of what employees in general think about their current work situation.
The success of every marketing department depends in part on gaining a better understanding of customers and target groups. How do you find out how your market and customers think about your company? Most of the time the easiest way to gain information is as simple as going straight to the source. Here are 10 tips to help you gain valuable information about your market and customers and thereby a solid knowledge basis to help you make the best business decisions.
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As an HR-manager you need to know your company inside and out. The internal culture, the level of employee satisfaction, and how to attract new talents to your company. To gain this valuable information you could of course just ask them in person. But this is time-consuming and how honest will they be about their thoughts? Here are our 10 best tips on how you can use online surveys to gain important information quickly and easily to help you make the best decisions concerning your employee satisfaction.
Do you know what your customers really think about your company? In today's society with increasing numbers of products and services it is more important then ever to know your customers needs so you can keep them loyal. Measuring customer satisfaction in an action based way gives you the information you need to quickly take relevant action and keep your customers happy. Read more about how customer satisfaction generates greater returns, why measuring customer satisfaction is so important for your business, and how you can increase loyalty in the most efficient way.
Consider your online behavior today compared to 10 years ago. In what way has it changed? How much media, such as online newspapers, YouTube or on-demand web TV do you consume on a daily basis? How many hours do you spend on reading through your different social media feeds? I would be very surprised if your amount of time spent online is less today than just a few years ago. Our online habits have changed our world radically and so has the world of online surveys. 2014 will be no exception – the development of online surveys will continue and become a natural part of almost every organisation’s online presence. So put your marketing glasses on and have a look at this short summary of the five top trends in the online survey world.
You may be familiar with the expression "a picture says more than a thousand words". An expression that is very useful when discussing the importance of images in surveys. Even though a study containing images looks more vibrant, it can also pose a risk as the images can have an impact on how the respondent chooses to answer. This post is the third in a series of five where I, Sakarias Fasth, research consultant at Netigate, help you find the path to the perfect survey.
Everything you communicate to your customers, target groups or employees paints a picture of your company. Visually pleasing and esthetically designed surveys are just as important as when you distribute advertisements, newsletters or invites to an event. The overall impression of the surveys, how they are designed and the feeling they create, is a part of the “picture” you provide of your brand. By putting in some effort to the design, you create a higher value for the respondent and increase their likelihood to answer the survey whole heartedly.