CASIO is one of the leading international manufacturers of electronic consumer goods. CASIO’s broad range of products includes watches, digital cameras, electronic dictionaries, calculators, musical instruments, projectors and many more high-end products. CASIO Computer Co., Ltd. employs more than 11,000 people world-wide.
Feedback on product reception
CASIO Europe successfully conducts retailer and consumer feedback surveys with Netigate. Apart from direct feedback on product reception, the consumer feedback survey generates relevant personal information on customers and actionable insights for target groups:
We were able to adjust the median age of our target group and transform our communication methods on the basis of the survey results, says Thorsten Rösler, Online Marketing at Casio Europe.
Optimized communication based on survey results
CASIO was also able to optimize their marketing message for the B2B sector using effective survey results. The retailer feedback survey provided valuable information on the usage behaviour of specialist journals.
We learned which specialist journals are most trusted by retailers and adjusted our ad placement accordingly, generating significant cost savings.
CASIO appreciates the great usability and the outstanding analysis features of the Netigate platform. Well-designed result reports can be generated quickly and easily.
We have only had positive experiences with Netigate. The platform allows us to create surveys that are quick and straightforward.
Netigate is a leading European provider of cloud-based services for online surveys that are primarily used for voice of customer, employee performance and market research. With more than 1,500 clients in over 30 countries and across all industries, Netigate helps organi-zations gain valuable insights, make better business decisions and improve processes.