KappAhl’s mission in business is to offer priceworthy fashion to everyone. The company has over 400 stores in Sweden, Norway, Finland and Poland as well as a strong ecommerce presence in these markets.
KappAhl Life & Style is the company’s customer club where customers receive newsletters, special offers and other benefits. This is an important channel for KappAhl to contact its most loyal customers. KappAhl creates a large number of survey campaigns annually but has until now lacked ways to effectively measure and monitor the results.
The members of the customer club provide a great opportunity to reach out to a broad spectrum of customers and gain insightful feedback; through monitoring campaigns, and also from testing how new promotions and ideas are received before they are launched.
KappAhl faced a number of challenges:
Since the reports were self-generated in Netigate’s platform, KappAhl managed to save time being wasted unnecessarily and could instead focus on analyzing and following-up on the results.
Ability to act directly - Netigate's platform quickly gave insights from a large number of members before launching a new campaign - assuring them that they are on the right track and receiving vital input from loyal customers
Kappahl reduced the total amount of time they spent on surveys, reporting and campaign follow-ups by approx. 40% per year.