PriceRunner, founded in 1999, is the most well-known price comparison site in Sweden and Denmark. At PriceRunner, consumers can find the lowest prices and compare millions of products. The company has operations and websites in Sweden, Denmark, the United Kingdom, and Germany and an office in China. PriceRunner has 129 employees.
At the end of 2015, the investment firm NS Intressenter, with Nicklas Storåkers, former CEO of Avanza Bank was in the process of evaluating a long-term investment opportunity in the well-known shopping comparison site PriceRunner. In order to base their decision on facts, and to gather valuable information about the target market and the consumers, Netigate was contacted.
“PriceRunner has a strong brand and market position. We will invest long-term in the business with the ambition to develop an even better PriceRunner” Nicklas Storåkers, CEO
Reduced qualitative research time by 200 % from industry average
Reduced market research costs compared to using external agencies by 80 %
Reliable delivery of high quality respondents, preventing repeaters
Increased market and consumer insight with detailed and customized reports
High research credibility by selecting respondents in cooperation with TNS Sifo