IndustryPrice Comparison

About PriceRunner

PriceRunner, founded in 1999, is the most well-known price comparison site in Sweden and Denmark. At PriceRunner, consumers can find the lowest prices and compare millions of products. The company has operations and websites in Sweden, Denmark, the United Kingdom, and Germany and an office in China. PriceRunner has 129 employees.

The Challenge

At the end of 2015, the investment firm NS Intressenter, with Nicklas Storåkers, former CEO of Avanza Bank was in the process of evaluating a long-term investment opportunity in the well-known shopping comparison site PriceRunner. In order to base their decision on facts, and to gather valuable information about the target market and the consumers, Netigate was contacted.

  • A major financial decision that required realtime and accurate results.
  • Wanted to understand consumer attitudes.
  • Needed to discover areas of improvement in the company’s offering.
  • Required both panel provider and research consultants to gain relevant insights.
  • Needed fast turnaround time of research data.

Netigate’s Market Insight Solution

  • Leverage market and consumer insight for better investment decisions.
  • Deliver results in 2 weeks, rather than the industry average of 4-6 weeks.
  • Create sophisticated, professional looking reports.
  • Improve qualitative results based on detailed participants.
  • Increase respondent engagement through interactive market research.
  • Discover attitude and usage on a variety of product and service categories.
  • Test brand awareness.

“PriceRunner has a strong brand and market position. We will invest long-term in the business with the ambition to develop an even better PriceRunner” Nicklas Storåkers, CEO

The Results

Reduced qualitative research time by 200 % from industry average

Reduced market research costs compared to using external agencies by 80 %

Reliable delivery of high quality respondents, preventing repeaters

Increased market and consumer insight with detailed and customized reports

High research credibility by selecting respondents in cooperation with TNS Sifo