Customer insights as a strategic asset in banking and finance

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March 24, 2026
11:00 CET
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Online
Financial institutions operate in one of the most data-rich and highly regulated environments. Customer feedback and behavioural data are generated continuously across onboarding, digital channels, and service interactions, yet many organisations still struggle to turn these signals into decision-ready insights.
Marta Marszalek
Head of Customer Support
Jonny Abrahamsson
Sales Executive

In this webinar, we explore how financial institutions, including banks and insurers, can elevate customer insights from reporting to a shared, strategic decision foundation. Drawing on experience from regulated environments, the session shows how modern ways of working and AI can shorten the time from data to insight and from insight to decision, without compromising governance, data quality, or control.

Marta Marszalek, Head of Customer Support currently at Greenely but with previous experience from insurance, and Jonny Abrahamsson, Sales Executive at Netigate, will share complementary perspectives on how customer insights can support strategic decision-making across CX, digital, product, and leadership teams.

You will learn how to: 

  • How financial institutions can turn customer feedback into a strategic asset for prioritisation and decision-making.
  • How to create a single source of truth for customer insights across teams.
  • How to translate customer insights into clear, measurable outcomes that leaders can trust.

We’ll wrap up with a live Q&A, so bring your questions and challenges.

Speakers

Marta Marszalek
Head of Customer Support
Jonny Abrahamsson
Sales Executive

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