Book a demo
Try for free

Get clear, data-driven insights from your feedback with Ask AI

Ask AI helps organisations understand customer and employee feedback without the complexity of traditional analysis. It enables teams to explore insights quickly and consistently, without relying on complex dashboards or manual analysis.

By analysing feedback across channels and touchpoints, Ask AI provides structured answers that support better decisions and faster action. Make sure you use Ask AI as efficiency boost and time saver for your teams.

Discover Ask AI in action
Santander
fibrus
Vattenfall
Exclaimer
Enento
tibber

What is Ask AI?

Ask AI is Netigate’s analytics capability designed to make insights from feedback more accessible across the organisation. It evaluates feedback data for you, creates clear summaries, and helps teams identify key drivers behind customer and employee experience.

Insights can then be translated into tasks, shared with the right teams, and followed up to ensure action. This makes it easier to move from insight to improvement, without the need for specialist analytics skills.

Ask AI is part of Netigate Insights, ensuring a seamless connection between analysis and action.

Talk to an expert

The collaboration with Netigate is an important step in taking our Customer Experience work to the next lever. We will no be able to measure, understand and act on the customer needs across the entire organisation, which is a crucial factor in our data driver “Take action” strategy.

Maria Lallerman
Nordic Head of Customer Experience and Customer Operations

Ask questions and get clear answers

Customer and employee feedback contains valuable insight, but finding it often takes time. Ask AI analyses thousands of open-text comments in seconds, helping teams surface what matters without manual effort.

With Ask AI, you can easily explore your feedback by asking clear, practical questions, such as:

  • What are the most common customer issues this week?
  • Which topics are affecting NPS this quarter?
  • Based on the feedback, which themes should we highlight in our marketing? 
  • Are customers mentioning pricing more frequently in December vs. November?
  • What three actions should we take to improve our check out process
Book a demo

Built with security and compliance in mind

Ask AI is part of the Netigate platform and follows the same security and compliance standards.


  • GDPR-compliant data handling
  • Enterprise-grade security and access control
  • Reliable anonymisation of personal information
  • Transparent and responsible use of AI
  • Suitable for organisations with strict regulatory requirements


This ensures that feedback data remains protected and governed, while still being accessible for analysis and decision-making.

Designed for cross-functional teams

Ask AI supports collaboration by making insight available to more roles, while maintaining consistency and control.

check
Customer experience and insights teams
Analyse large volumes of open-text feedback efficiently, identify drivers behind key metrics, and reduce time spent on manual reporting.
check
Product, marketing, and operations teams
Access customer insight directly to  validate product roadmap and marketing priorities, understand feedback in context, and support data-informed decisions.
check
Leadership, managers and decision-makers
Gain a high-level understanding of experience trends and risks through clear, data-backed answers

Learn about how AI can improve your Customer Experience

Learn about how AI can improve your Customer Experience

A CX team working to improve digital experiences for business growth.
4 ways to improve digital experiences and grow your business 
Improve digital customer experience across digital channels with feedback, insights and a customer-centric strategy.
Three people working on improving thei digital journeys with feedback.
Improving digital journeys with feedback 
How customer feedback helps identify friction and improve digital journeys across channels and touchpoints.
Two people working on optimising their digital experience
Optimising your digital experience: turning fragmented interactions into connected customer journeys
Learn how optimising digital experience connects digital interactions into seamless, end-to-end customer journeys.
Smiling woman using her mobile phone at home, illustrating a seamless omnichannel insurance customer experience
Why omnichannel is key to breaking the service black box in insurance
Omnichannel connects channels, data, and teams to give insurance customers a continuous and transparent service journey.
Smiling customer service team with headsets and laptop, illustrating efficient handling of customer inquiries in insurance.
How insurers can handle customer inquiries more efficiently and reduce costs 
Efficient customer inquiry handling in insurance reduces costs and boosts satisfaction across all channels.
Maria Lallerman, Head of CX på Enento
The CX leader on building a customer-driven organisation and the keys to successful Customer Experience work 
How Enento turns customer insights into action for a truly customer-driven organisation.
Image 1
Why banks struggle to understand their customers
AI helps banks turn data into real understanding and better customer experiences.
Attractive black businessman sits at the table at the car dealership, he signs a contract and buys a new car.
How DORA shapes the customer experience in banking 
By combining data security with customer insight, DORA helps banks deliver experiences that are not only compliant, but genuinely trusted
Churn management as a growth driver: How retailers are redefining customer loyalty
Churn management as a growth driver: How retailers are redefining customer loyalty
Churn management in retail helps retailers retain customers and enhance the overall shopping experience.
5 signals your brand is losing loyalty and how to catch them early
5 signals your brand is losing loyalty and how to catch them early 
Discover five early warning signs your brand may be losing loyalty, and how to act before customers walk away.
Maria Börjesson
Three outdated beliefs that are killing employee engagement and creativity

The disconnect between what organisations want to achieve when it comes to employee engagement and…

10
How AI is revolutionising Employee Experience Management 
AI boosts Employee Experience with real-time insights, predictive analytics, and faster, better decisions.
A-group-of-three-laugh-together-and-look-at-a-tablet-screen
The complete employee journey map: Employee surveys from start to finish

The employee journey plays an integral role in sculpting and enriching the overall employee experience.…

Netigate EX Engage
The ultimate guide to improving employee engagement

Employee engagement is a growing focus for companies and HR departments. And for good reason:…

Screenshot 2023-10-18 at 11.05.44
The 8 drivers of employee engagement
At Netigate, we've combined our own experience with in-depth research to uncover what factors are actually driving employee engagement.
pexels-andrea-piacquadio-3791136
‘Grumpy staying’ in the workplace: causes and effects

Welcome to a fast-changing labour market, where researchers introduce new terms quickly to cover and…

Netigate makes the difference

Why you should always choose Netigate for your Customer and Employee experience projects.

Shield-Lock--Streamline-Ultimate
Top data security
Data security is our top priority. Your sensitive customer data is safe with us. We are ISO 27,001 certified and GDPR compliant with servers in the EU.
Cog-Double-2--Streamline-Ultimate
Integrated BI solution
Bi-directional interface between your existing CRM/HRM system and Netigate. Feedback data are transferred to the CRM, results flow back to Netigate and are ready for evaluation.
Business-Deal-Handshake--Streamline-Ultimate
Powered by humans​
Let our team of expert consultants craft a custom plan to deliver on your experience management goals. Create an excellent experience - with excellent software.

Frequently asked questions

You can ask practical, business-focused questions about trends, recurring issues, key drivers behind NPS, and what to prioritise. All answers are based on your actual feedback data. Read more here.

Yes. Ask AI uses generative AI to analyse and summarise feedback, and to identify patterns and themes across large data sets.

No. Your data is only used within your own environment and is never shared or reused across customers

Yes. Ask AI is fully integrated into Netigate Insights, creating a seamless connection between analysis, insight, and action.

Yes. Ask AI can show volumes, comparisons, and changes over time based on topics, searches, and filters. Exact figures depend on the data available in the analysis. Read more here.

Yes. Ask AI uses AI-powered text and sentiment analysis to interpret tone, content, and underlying drivers in open-ended feedback.

Netigate in action​

Explore a modern alternative for your CX and EX activities, built for scale, speed, and to the fraction of the price.

Discover Netigate