Do you feel that you need to make certain changes in order to develop and improve your business? Perhaps you should consider using a panel research to start off with. A research panel is a group of pre-recruited people who are representative of a certain demographic group. Not only do these pre-selected groups meet the criteria of your target group. They have all agreed beforehand to complete the questionnaire so your survey won’t suffer from insufficient or incomplete data due to respondents leaving your survey.

Once you have enough insight and knowledge, it is a lot easier for you to make educated decisions for your business strategy. On how to improve your products or service as well as strengthen your company’s brand. More and more companies are choosing to send out panel research questionnaires on a regular basis as they know it is an efficient way to get accurate and fair information. As well as feedback that can be used for improving their products or services.

The graphic represents the various insights gained from Panel Research by a groups of people surrounded by ideas.

Where do I find a research panel?

Perhaps you don’t have access to your very own research panel? Not a problem! Most businesses don’t have an in-house research panel, ready to answer any questionnaire that comes their way. There are numerous companies that have made panel management their business. They are more than happy to provide you with a research panel that meet your requirements. The panellists fill out a questionnaire when signing up with the panel management company, where they give information about gender, age, marital status, children, income and much more. This means that you can get exactly the demographic group that you need.

When you do your research, you can choose between either a qualitative or a quantitative. Qualitative research uses a smaller number of panellists and is primarily an exploratory research to gain an understanding of people’s underlying reasons, opinions and motivations. A quantitative is more random and uses a higher number of panellists to quantify defined variables such as opinions, behaviours, attitudes and other measurable data.

You can, of course, contact panel management companies on your own and then connect to whomever you choose. But if you want to save time and money – and who doesn’t? – Netigate can connect you with 7 million panellists in 50 countries across the world through our widget for Cint Link. Contact us and we can tell you more about research panels and how they can help you improve your business!