Panel research offers a solution for when you don’t already have access to the people that you need feedback from. For example, you may want to enter a new market in a different country, contact a new segment of your target group or get general feedback on a product or service.

Purchased panels consist of respondents who have signed up to participate in different market research projects. These panels are managed by panel management companies such as Cint or TNS Sifo.

All panellists provide information about themselves so that you can curate panels suited to your specific requirements. E.g. gender, age, car ownership, household income, to name a few. Today, many companies choose to work with panel research because they know it is an efficient way to collect information for improvements.

Netigate can be connected to any online panel provider, but the fastest and most price-effective way to get started with panel research is to purchase them directly in Netigate with our widget for Cint. With Cint, you gain access to 7 million panellists in 50 countries directly within the platform.

"The responses to the survey produced results. We used these to tailor our marketing activities so as to better reach our target group.”