Loyal customers are easier to keep, buy more and are more likely to generate new customers for you when they recommend your products or services. To measure customer loyalty – to put a concrete number on how loyal your customer is – Net Promoter Score is used widely. It is an established method used by an increasing number of companies because, among other benefits, it is easy to use and has a direct connection to profitability.
On a flight between Berlin and Stockholm, our CEO Tobias Thalbäck experienced not only bad service, but also how it feels when you as a customer are not being listened to. Read more about how the airline company handled the situation and Tobias’ thoughts about the importance of closing the feedback loop – not only to listen to your customers, but also to let them know that they have been heard.
Surprisingly common in surveys questions are formulated so that they can only be answered with a Yes or No. In the fact-based questions, it is usually an obvious answer, but in surveys, the questions are often a bit more complicated. The yes or no questions are especially important to ensure that the issue cannot be misunderstood. Our survey consultant Sakarias Fasth tells us more about what you should consider and avoid when writing survey questions.
Some time ago we released our new function Survey Design Editor where you, through drag and drop technology, create how the surveys you send will look like. Now you get an even easier option by three pre-designed templates that are ready to use for you when you create your survey. Of course, they are responsive and work in all browsers. We will continuously add more poll templates to make it even easier for you to quickly and easily select various appearances on the questionnaire. Please contact us if you have suggestions about the design template!
The goal of market and public research is to get a clear picture of for example what customers or other target groups think about a specific topic. The more knowledge you have, the better and more well-founded decisions you can make. With the right information it is also easier to aim communication efforts, improve products or services and to work with perceptions of your brand. Do you have a survey but no one to send it to? Learn more about how you can order answers from panelists, what to think about and in what areas market research can be effective.
Four times a year, Netigate and Dagens Media (Sweden's leading industry paper within marketing and media), conduct the Marketing Manager Barometer, where marketing managers in Sweden are asked about the economic climate, how they spend their marketing budget, what the most important trends are and much more. The results from the Q4 2013 study show that marketing managers shift their advertising money from newspapers to digital channels. 60% of marketing managers will enhance their digital ad budget for 2014 and mobile advertising continues to rise. Content marketing is an area that is growing rapidly - nine out of ten marketing managers work with it in some way.
The Netigate team is proud to announce the release of the new survey creation process in Netigate. It will change the way surveys are created and distributed and will help you work smarter and more efficiently.
Do you know what your customers really think about your company? In today's society with increasing numbers of products and services it is more important then ever to know your customers needs so you can keep them loyal. Measuring customer satisfaction in an action based way gives you the information you need to quickly take relevant action and keep your customers happy. Read more about how customer satisfaction generates greater returns, why measuring customer satisfaction is so important for your business, and how you can increase loyalty in the most efficient way.
In our quest to make Netigate even more powerful and easy to use, we are releasing a brand new version of the survey creation process.
Consider your online behavior today compared to 10 years ago. In what way has it changed? How much media, such as online newspapers, YouTube or on-demand web TV do you consume on a daily basis? How many hours do you spend on reading through your different social media feeds? I would be very surprised if your amount of time spent online is less today than just a few years ago. Our online habits have changed our world radically and so has the world of online surveys. 2014 will be no exception – the development of online surveys will continue and become a natural part of almost every organisation’s online presence. So put your marketing glasses on and have a look at this short summary of the five top trends in the online survey world.
You may be familiar with the expression "a picture says more than a thousand words". An expression that is very useful when discussing the importance of images in surveys. Even though a study containing images looks more vibrant, it can also pose a risk as the images can have an impact on how the respondent chooses to answer. This post is the third in a series of five where I, Sakarias Fasth, research consultant at Netigate, help you find the path to the perfect survey.
Surveys are everywhere. Online stores ask customers to rate their purchases. Gas stations and convenience…
