Continental

About Continental

As one of the world’s leading tyre manufacturers, the tyre division generated sales of more than €9.7 billion in 2012 with more than 42,000 employees. Today, the division has 22 production and development sites worldwide. Its broad product portfolio and ongoing investments in research and development make an important contribution to economically and ecologically efficient mobility.

Improved processes with event feedback

Continental uses Netigate in its international B2B and B2C e-business. The company uses the software to conduct internal and external surveys. As part of event organization, Netigate is used for event planning, the invitation process and the subsequent evaluation of events.

“Netigate helps us to find out what worked well at events and what we need to optimise. This enables us to increase the satisfaction of our customers and our employees, and to improve our processes”

High response rate to sweepstakes

Continental uses Netigate’s versatile range of applications and also conducts sweepstakes with Netigate. For example, the automotive supplier raffled off tickets for the 2012 European Championship Finals on its global passenger vehicle tyre website. The raffle, which was integrated into the website via i-Frame, had an excellent participation rate.

“Netigate offers excellent analysis and export capabilities”

The multi-language module makes multilingual surveys easier

Continental has had positive results with the multi-language module in its multilingual survey projects. This feature makes it easy to conduct and manage survey projects in multiple languages.

“Netigate offers a high degree of usability and intuitive operation. This also applies to the various features, such as the multi-language module”

Easy operation and user-friendly data export

Netigate users at Continental have discovered that Netigate’s strengths include ease of use and great customer support, as well as excellent analysis and export capabilities:

“With Netigate, we can filter the results according to the individual international markets, export the results to different formats such as Excel, PowerPoint and SPSS, and send them to the different national companies for further analysis”