International SaaS company Netigate is now updating its graphic profile. With a focus on feedback expertise and digitization, the Stockholm-based organization prepares for the future. The logo has been modernized, colors and fonts refreshed, and the website updated.
As one of many steps into the future, Netigate is developing a new graphic profile. The new visual identity has been designed to align with the company’s vision and future goals. The end result is a modernized look that encapsulates the brand’s experience and expertise.
Times change and so does Netigate.
– Gustaf Ekelund, Co-founder of Netigate
“Netigate has been around for over 15 years and the graphic profile we have today has been with us since its inception. Times change and so does Netigate. To express this and begin a new chapter, we have chosen to update our graphic profile,” says Gustaf Ekelund, Co-founder of Netigate. “We are a digital player that is constantly evolving, both in terms of information and product, and we also want to do that in our appearance,” Gustaf continues.
Behind the creative process is Sophie Hedestad, CMO at Netigate. In the new graphic profile, Netigate retains a blue tone but adds a richer palette of colors. The choice of colors aims to create a more modern and playful feeling that reflects the vision, while retaining the signature style. The new palette will also help Netigate’s customers to visualize data more easily.
“We come from a consulting background and have often been associated with consulting services. With this update, we aim to strengthen our position as what we are primarily: a software as a service (SaaS) company,” says Sophie Hedestad, CMO at Netigate.
With our new logo, we want to create a positive sense of growth for both Netigate and our customers.
– Sophie Hedestad, CMO at Netigate
“In the new logo we bring the Netigate ‘N’, which is part of our DNA. But now, it is also reminiscent of bars in a chart climbing progressively higher. With our new logo, we want to create a positive sense of growth for both Netigate and our customers,” continues Sophie.
The update of the graphic profile is in line with the development of both the product and the company. Netigate is now ready to launch even more enhancements that will help its clients to better understand their employees and customers.