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The success of every marketing department depends in part on gaining a better understanding of customers and target groups. How do you find out how your market and customers think about your company? Most of the time the easiest way to gain information is as simple as going straight to the source. Here are 10 tips to help you gain valuable information about your market and customers and thereby a solid knowledge basis to help you make the best business decisions.
When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.
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