A part of Bertelsmann Printing Group, RTV media group is one of the leading media companies in Germany for TV programming solutions, as well as content for the over-50s. rtv is Germany’s most successful weekly TV guide with a current run of 7.8 million copies (IVWI/2016) and more than 10 million readers per week.
Having had around 8 million readers for more than 50 years, rtv reaches more over-50s than any other weekly magazine. Germany’s biggest TV guide is part of a stable of more than 200 daily newspapers and is acknowledged by its partner publishers as an irreplaceable reader service and an effective tool for strengthen customer bonds. The rtv group is, amongst others, the operator of rtv.de, tvtv.de, as well as the health platform Gesund&Vital (rtv.de/gesundheit) and the Word of Mouth Community of rtv experts.
The rtv media group reaches more than 10 million readers with its content, and so delivers its customers necessary ideas and information, stretching across target groups.
Since 2014, the rtv media group has been using Netigate’s services to develop recruiting questionnaires for product tests, marketing surveys for the development and improvement of existing products, as well as to get the views of its readership.
What they have said:
“Especially for the establishment of our product test community, Netigate was essential.”
Feedback for the development of a fitness app. 30% of the most time consuming features of the app could be changed and improved in line with feedback
Huge cost savings, as it turned out that the most elaborate functions of the app were not desired by the customers. The results were presented in professional reports.