RTV Media Group

About Rtv Media Group

A part of Bertelsmann Printing Group, RTV media group is one of the leading media companies in Germany for TV programming solutions, as well as content for the over-50s. rtv is Germany’s most successful weekly TV guide with a current run of 7.8 million copies (IVWI/2016) and more than 10 million readers per week.

Having had around 8 million readers for more than 50 years, rtv reaches more over-50s than any other weekly magazine. Germany’s biggest TV guide is part of a stable of more than 200 daily newspapers and is acknowledged by its partner publishers as an irreplaceable reader service and an effective tool for strengthen customer bonds. The rtv group is, amongst others, the operator of rtv.de, tvtv.de, as well as the health platform Gesund&Vital (rtv.de/gesundheit) and the Word of Mouth Community of rtv experts.

The Challenge

The rtv media group reaches more than 10 million readers with its content, and so delivers its customers necessary ideas and information, stretching across target groups.

• The rtv media group was searching for a solution that, on one hand could be used for the development of future possible cross-media products, and on the other could be used for direct questioning of product testers on behalf of customers.
• In the past, the rtv media group used external providers for this, who took care of the questionnaire design and the analysis of the results.
• With limited internal resources, a solution was needed that allowed quicker and more effective analysis of the feedback, without depending on third party suppliers.

The Solution

Since 2014, the rtv media group has been using Netigate’s services to develop recruiting questionnaires for product tests, marketing surveys for the development and improvement of existing products, as well as to get the views of its readership.

What they have said:

• The excellent user friendliness makes it possible to set up surveys in a very short amount of time.
• Due to easily understandable reports, information can be passed along to all departments quickly.
• We get real time reports, which allow us to make prompt, data-based decisions.
• Netigate’s support provides help and feedback for the functionality and the development of the questionnaires.
• We have achieved 80% cost savings in comparison to external providers – meanwhile there are requests from the whole company to use Netigate’s services.

“Especially for the establishment of our product test community, Netigate was essential.”

The Results

Feedback for the development of a fitness app. 30% of the most time consuming features of the app could be changed and improved in line with feedback

Huge cost savings, as it turned out that the most elaborate functions of the app were not desired by the customers. The results were presented in professional reports.