Why is product research important?
Do you have a great new idea you would like to make into reality? Congratulations!…
5 steps for collecting website feedback
We’ve all experienced badly designed websites. Most people’s immediate reaction is to close the…
Invest In Panel Research – It Could Make All The Difference!
“This product should be just what every middle-aged woman wants. Now we just have to…
Millennial market research: get to know the largest demographic group!
Are you in the process of launching a new product with a design to appeal…
Why is market research important? Here are 7 reasons
Doing your own market research on a regular basis is essential for keeping up with…
10 tips on how online surveys can help you improve your marketing
The success of every marketing department depends in part on gaining a better understanding of customers and target groups. How do you find out how your market and customers think about your company? Most of the time the easiest way to gain information is as simple as going straight to the source. Here are 10 tips to help you gain valuable information about your market and customers and thereby a solid knowledge basis to help you make the best business decisions.
What is your respondents context and why is that important for your survey results?
When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.
Let your respondents create the survey
This post is the first in a series of five, where I give you some useful tips that will help you enhance the quality of your surveys. In this post, I highlight one detail that many people tend to forget when they create surveys – the ability to fully cover all your bases in the survey by letting the respondent create response alternatives on their own.
Sample questions for a churn survey to minimise your churn rate
There is usually a lot of focus in the business on making sales. However, one of the key triggers of successful businesses is to ensure your customers also remain customers. To track the cancellation of your customers the term churn rate is used. In this post, I’ll be examining a way to improve your churn rate and push it down closer to 0% using churn surveys.
