Do you have a great new idea you would like to make into reality? Congratulations!…
We’ve all experienced badly designed websites. Most people’s immediate reaction is to close the…
“This product should be just what every middle-aged woman wants. Now we just have to…
Are you in the process of launching a new product with a design to appeal…
Doing your own market research on a regular basis is essential for keeping up with…
The success of every marketing department depends in part on gaining a better understanding of customers and target groups. How do you find out how your market and customers think about your company? Most of the time the easiest way to gain information is as simple as going straight to the source. Here are 10 tips to help you gain valuable information about your market and customers and thereby a solid knowledge basis to help you make the best business decisions.
When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.
There is usually a lot of focus in the business on making sales. However, one of the key triggers of successful businesses is to ensure your customers also remain customers. To track the cancellation of your customers the term churn rate is used. In this post, I’ll be examining a way to improve your churn rate and push it down closer to 0% using churn surveys.