Employee experience is at the heart of a company. It not only relates to creating the healthiest work environment for employees to thrive and grow. You also nurture the breeding ground to creating stellar customer experience. It is easy to assume that your company is already doing its best for your employees. So, why bother spending money on employee surveys? In truth, if you never ask your employees for their own feedback, there is no way you can know what their experience is really like. If you are wondering: Are employee surveys effective? Here are four reasons why investing in an employee feedback strategy is worth your while.
Why are employee surveys effective?
(1) Make employees feel heard and valued
By conducting employee surveys, you are able to go directly to the source to gain valuable data. Who better to ask how employees are doing than the employees themselves? Asking for feedback also goes a long way to establish a company culture that is founded on active listening. It inspires confidence and trust to make changes based on your employees’ needs. While there are standard surveys to measure metrics such as annual surveys for satisfaction or employee engagement surveys, you can also dive into the newer Voice of Employee surveys. It is important for you to figure out where improvements need to happen. It also to make your employees feel valued and taken seriously.
(2) Turn insights into effective actions
Employees will only feel truly heard once you show that you are taken the feedback on board. Improving employee experience does not happen by merely conducting surveys. Only when you follow up on data are employee surveys effective. You need to make sure to come up with action plans and tasks so that the data you gained is put to good use. You can then further implement pulse surveys to check up on the effectiveness of measures taken through survey responses. This will go a long way in improving employee engagement and employee satisfaction.
If you are curious about more information on the returns on your investment in feedback, check out our article on the ROI of employee experience.
(3) Higher employee retention
Naturally, if employees feel more satisfied and engaged at work, they are more loyal to the workplace. If a company truly cares about your wellbeing, chances are you are going to stay with them a lot longer. It is therefore no wonder that companies that create positive employee experiences have less employee churn. It has been almost become a commonplace to say that retaining employees is more cost-effective than acquiring new ones. But research shows it still rings true. Therefore, it can be most cost-efficient to invest in a dedicated employee platform like Netigate EX. This can help you start building satisfaction, engagement, and loyalty through feedback solutions.
(4) Better customer experience
Are employee surveys only effective for employees? Absolutely not! A major side-effect of increasing the quality of your employee experience is that it also positively influences your customer experience. This not only goes for employees that are in direct contact with customers – even though it may be most significantly there. The overall climate between employees will have an impact on your customers, as satisfied employees are more engaged, innovative, and productive. They will also apply themselves more to a company if their values align with those of the business and they feel genuinely passionate about and dedicated to their work. If you’re curious about how employee and customer experience are connected, have a look at our article on the link between EX and CX.
If you have not already got a feedback strategy in place or are still unsure whether employee surveys are effective, you can book a demo of Netigate EX, the employee engagement tool from Netigate, to see how we can help you improve your employee experience with surveys.