We’re churning big numbers using automated reporting in order to deliver tailored reports in a shorter time, for faster performance improvement.
Diana Augustin is based in Netigate’s German office in Frankfurt and works as a Senior Consultant in Insights and Automation. After completing her Master degree in Applied Media Research and working in the field of market research for six years, Diana joined Netigate to crunch some larger-scale report data using automation, spanning both Netigate’s Technical and Professional Services to offer a specialised service for our customers.
Netigate is a feedback solution for customer experience, employee experience and market research.
At the heart of what Diana does is efficiency, accuracy, and simplicity. Further defined, she turns numbers into tailored, actionable insights and helping businesses make sense of their data.
“I think I’ll find it interesting for the rest of my life,” Diana said about the role. “It feels good to work with data, but even better to help our customers understand their data. The best thing is: numbers can’t lie. If you have 90 percent of people dissatisfied, you can’t argue anything else.”
She admits that she doesn’t like to repeat the same tasks over and over: “I always think: how can this be easier, how can it be automated?”
How can automated reporting help business?
Automated reporting is a way to process replicated actions in data sets to create reports quickly and easily. At Netigate, this could be zoning-in on a particular area of employee satisfaction, or receiving regular updates that measure business performance, or creating tailored insights about each department in an organisation. With these reports, it’s a clearer process to define improvements to be implemented to drive progress forward.
Automation is a powerful tool to take advantage of this process. Without it, companies would need to hire a consultant to do the long and repetitive work, exporting data from spreadsheet to presentation. The time-consuming nature of this process makes it expensive, but doesn’t ensure it’s error-free. With automated reporting, it’s increased time and money efficiency as well as increased accuracy.
“Normally you create the reports for every different requirement by hand – even if it’s 100 different reports for 100 different departments. It’s not the best way to do it,” Diana said.
Using Netigate’s reporting software, businesses already have a powerful amount of insight data at their fingertips, but when Diana’s work comes into play is when specific or large-scale processing is required.
“When it comes to individual reports or mass reports, we sometimes need to go in deeper to make the results more individual. So my job is to find a way to be as individual as possible but also as automated as possible,” Diana said. “If clients have specific wishes for how they want to report on their data, they can come to me and we find a solution together, and use the program to create a personalised report especially for their needs.”
The power of understanding data
In the future, Diana imagines that as customers learn about the benefits and power of using automated reporting and insights, the more they will continue their development and add value for businesses.
“Businesses are becoming more interested in insights,’ Diana said. “They want to know why something is like it is, what can we do about it. They want to see what’s behind the data. This is something that drives progress forward.”
By not only offering a service, but also the tools to help understand and present their data better, customers can take more pride in their work.
“If colleagues understand it, they feel prouder. The most important thing for me is to be able to explain complex things in a way that’s understandable to anyone,” Diana said. “In the future, it’s this way of helping customers understand, present and share their data that will be the biggest focus.”
The benefits of automated reporting
- No more repeated work: Using automated programming means cutting out the boring repeated task of processing data.
- Better accuracy: Automation takes out the risk of human error – leading to more accurate report results.
- Faster turn around: Instead of spending a long time manually processing data, automation can turn it around in a fraction of the time.
- Save money: Reduced processing time means reduced costs, more time for better analysis and implementation of action points to increase your profitability.
- Know your business better: More accurate, tailored and easy-to-understand reports allow you to understand your organisation better.
- Drive progress: With the insights gained, you know which action points to implement to speed up progress.
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