5 most important survey trends marketers should know about 2014

Consider your online behavior today compared to 10 years ago. In what way has it changed? How much media, such as online newspapers, YouTube or on-demand web TV do you consume on a daily basis? How many hours do you spend on reading through your different social media feeds? I would be very surprised if your amount of time spent online is less today than just a few years ago. Our online habits have changed our world radically and so has the world of online surveys. 2014 will be no exception – the development of online surveys will continue and become a natural part of almost every organisation’s online presence. So put your marketing glasses on and have a look at this short summary of the five top trends in the online survey world.

5 most important survey trends marketers should know about 2014

To consider when using images in your surveys

You may be familiar with the expression "a picture says more than a thousand words". An expression that is very useful when discussing the importance of images in surveys. Even though a study containing images looks more vibrant, it can also pose a risk as the images can have an impact on how the respondent chooses to answer. This post is the third in a series of five where I, Sakarias Fasth, research consultant at Netigate, help you find the path to the perfect survey.

To consider when using images in your surveys

7 Ways to Boost Survey Response Rate Easily

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7 Ways to Boost Survey Response Rate Easily

What is your respondents context and why is that important for your survey results?

When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.

What is your respondents context and why is that important for your survey results?

New statusbox

We have updated the start page with an improved status box.

New statusbox

Responsive Design: Online surveys optimally operated for mobile users

The ongoing trend towards mobile Internet usage is also relevant for the design and implementation of online surveys: more frequently you will reach your target groups on the go and participants access the online questionnaire via smartphones or tablets.

Responsive Design: Online surveys optimally operated for mobile users

BBC opinion survey says Germany is the most popular country in the world

Germany lately gets a lot of international attention. According to a opinion survey by the BBC is Germany even the world's most popular country.

BBC opinion survey says Germany is the most popular country in the world

Which target group are you aiming at in social media?

Last year we conducted a survey with Netigate. The survey's aim was to identify and analyze consumer behavior in social media. Based on the information attained from the survey, regarding the interaction as well as lack of interaction with brands in social media, we were able to indentify four different consumer categories.

Which target group are you aiming at in social media?

Full support for right-to-left written languages

Netigate now offers full support for surveys conducted in languages written from right to left,…

Full support for right-to-left written languages

Use Netigate to improve your business

Netigate is a versatile tool with many areas of use – many more than you…

Use Netigate to improve your business

Flemish added

As of today, your respondents can now choose Flemish (Vlaams) as interface language. By the…

Flemish added

How to motivate people to answer surveys

Carrots have many shapes and colours. One of the first surveys that I ever answered…

How to motivate people to answer surveys