There is usually a lot of focus in the business on making sales. However, one of the key triggers of successful businesses is to ensure your customers also remain customers. To track the cancellation of your customers the term churn rate is used. In this post, I’ll be examining a way to improve your churn rate and push it down closer to 0% using churn surveys.
Germany lately gets a lot of international attention. According to a opinion survey by the BBC is Germany even the world's most popular country.
Last year we conducted a survey with Netigate. The survey's aim was to identify and analyze consumer behavior in social media. Based on the information attained from the survey, regarding the interaction as well as lack of interaction with brands in social media, we were able to indentify four different consumer categories.
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