When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.
The ongoing trend towards mobile Internet usage is also relevant for the design and implementation of online surveys: more frequently you will reach your target groups on the go and participants access the online questionnaire via smartphones or tablets.
This post is the first in a series of five, where I give you some useful tips that will help you enhance the quality of your surveys. In this post, I highlight one detail that many people tend to forget when they create surveys – the ability to fully cover all your bases in the survey by letting the respondent create response alternatives on their own.
There is usually a lot of focus in the business on making sales. However, one of the key triggers of successful businesses is to ensure your customers also remain customers. To track the cancellation of your customers the term churn rate is used. In this post, I’ll be examining a way to improve your churn rate and push it down closer to 0% using churn surveys.
Germany lately gets a lot of international attention. According to a opinion survey by the BBC is Germany even the world's most popular country.
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Last year we conducted a survey with Netigate. The survey's aim was to identify and analyze consumer behavior in social media. Based on the information attained from the survey, regarding the interaction as well as lack of interaction with brands in social media, we were able to indentify four different consumer categories.
I’m a member of several panels to develop myself and to find new ideas how…