The success of every marketing department depends in part on gaining a better understanding of customers and target groups. How do you find out how your market and customers think about your company? Most of the time the easiest way to gain information is as simple as going straight to the source. Here are 10 tips to help you gain valuable information about your market and customers and thereby a solid knowledge basis to help you make the best business decisions.
As an HR-manager you need to know your company inside and out. The internal culture, the level of employee satisfaction, and how to attract new talents to your company. To gain this valuable information you could of course just ask them in person. But this is time-consuming and how honest will they be about their thoughts? Here are our 10 best tips on how you can use online surveys to gain important information quickly and easily to help you make the best decisions concerning your employee satisfaction.
Do you know what your customers really think about your company? In today's society with increasing numbers of products and services it is more important then ever to know your customers needs so you can keep them loyal. Measuring customer satisfaction in an action based way gives you the information you need to quickly take relevant action and keep your customers happy. Read more about how customer satisfaction generates greater returns, why measuring customer satisfaction is so important for your business, and how you can increase loyalty in the most efficient way.
In our quest to make Netigate even more powerful and easy to use, we are releasing a brand new version of the survey creation process.
Consider your online behavior today compared to 10 years ago. In what way has it changed? How much media, such as online newspapers, YouTube or on-demand web TV do you consume on a daily basis? How many hours do you spend on reading through your different social media feeds? I would be very surprised if your amount of time spent online is less today than just a few years ago. Our online habits have changed our world radically and so has the world of online surveys. 2014 will be no exception – the development of online surveys will continue and become a natural part of almost every organisation’s online presence. So put your marketing glasses on and have a look at this short summary of the five top trends in the online survey world.
You may be familiar with the expression "a picture says more than a thousand words". An expression that is very useful when discussing the importance of images in surveys. Even though a study containing images looks more vibrant, it can also pose a risk as the images can have an impact on how the respondent chooses to answer. This post is the third in a series of five where I, Sakarias Fasth, research consultant at Netigate, help you find the path to the perfect survey.
Surveys are everywhere. Online stores ask customers to rate their purchases. Gas stations and convenience…
When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In this post, I’m going to tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.
We have updated the start page with an improved status box.
The ongoing trend towards mobile Internet usage is also relevant for the design and implementation of online surveys: more frequently you will reach your target groups on the go and participants access the online questionnaire via smartphones or tablets.
There is usually a lot of focus in the business on making sales. However, one of the key triggers of successful businesses is to ensure your customers also remain customers. To track the cancellation of your customers the term churn rate is used. In this post, I’ll be examining a way to improve your churn rate and push it down closer to 0% using churn surveys.
Germany lately gets a lot of international attention. According to a opinion survey by the BBC is Germany even the world's most popular country.
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