6 steps in planning a survey that will help you avoid the most common mistakes
The better the planning, the better the survey. Spending more time on planning your survey will save you even more time later on. You will have a more reliable result and a higher response rate as good planning helps you discover pitfalls at an early stage, not after the survey has been sent out. Good preparatory work quite simply helps you start off correctly and gives you a clear path to follow throughout the survey work. Here are 6 steps to help structure your survey planning and get going faster.
Visualise and distribute survey results with infographics
There are numerous ways to prepare and present survey results. If you want to visualise your data easily comprehensible and appealing, infographics provide excellent opportunities to communicate even the most complex or “dry” facts and figures. Well-designed infographics are also ideally suited to generate attention in today’s information overload and to be shared in different social networks.
7 tips to improve your online survey questions
Your purpose is clear and you know what kind of insights you want to gain with your survey. It’s time to sit down and write the questions. This is really not that hard, but there are a few things that are good to know when writing your questions. Here are seven quick and simple tips that help you write the best online survey questions possible.
Stop evaluating the past – start predicting the future!
What does it take to be able to call your company a customer-centric company? Is it enough to put words like “We think customer first” on your website or in a fancy PowerPoint presentation? Of course not; you have to deliver a great product, in a great way, and you need to provide the customer with great service all the way, even after the point of purchase. Read more about what working with customer feedback in a predictive way means and then ask yourself four questions to find out if your company really does.
Infographic: Why customer satisfaction is important!
86% of consumers have quit doing business with a company because of a bad customer experience and it is 6 to 7 times more costly to acquire a new customer than retaining an existing one. Everyone knows that customer satisfaction is important but every now and then we need a reminder. Take a look at this infographic to get a short summary of why you need to keep your customers happy!
Infographic: Why employee engagement is important!
Only 42% of the employees know their organization's mission and 4 out of 10 employees around the world are not engaged in their work. Take a look at this infographic to get a short summary of why it is important to keep your employees happy!
Visualise and distribute important key ratios using real time dashboard
Once you have gathered the results of your survey, it can be difficult to know what to do next. In fact, distributing your KPIs and other key ratios can be a bit of a dilemma – too much information, not enough information, too much to the wrong people or not enough to the right people. Which channels are the easiest to use? Who you need to inform about the results is often the easy bit, but it is harder to distribute the right information to the right people as time effectively as possible for everyone concerned. PowerPoint and Excel documents are all well and good, but to simplify matters, a real time dashboard, which you only need to send a link to, is definitely the easiest and most graphically appealing method. Read more about how different KPIs and key ratios can be visualised on dashboards and see examples of how they can look.
Five effective ways to increase your survey response rate
Getting as many people as possible to answer your survey is a challenge, but there are ways to motivate people. Here is a collection of five posts that in different ways tells you more about how to create surveys that will get a higher response rate!
Five easy ways to create better surveys and raise your response rate
If you want to succeed with surveys, get as high a response rate as possible and make sure that the respondents understand everything in your survey there are a few things you need to think about. Here are five things that you should keep in mind when creating surveys.
How to measure customer loyalty with Net Promoter Score?
Loyal customers are easier to keep, buy more and are more likely to generate new customers for you when they recommend your products or services. To measure customer loyalty – to put a concrete number on how loyal your customer is – Net Promoter Score is used widely. It is an established method used by an increasing number of companies because, among other benefits, it is easy to use and has a direct connection to profitability.
An unheard opinion is worse than a bad customer experience
On a flight between Berlin and Stockholm, our CEO Tobias Thalbäck experienced not only bad service, but also how it feels when you as a customer are not being listened to. Read more about how the airline company handled the situation and Tobias’ thoughts about the importance of closing the feedback loop – not only to listen to your customers, but also to let them know that they have been heard.
Tip: How to use Yes or No questions properly!
Surprisingly common in surveys questions are formulated so that they can only be answered with a Yes or No. In the fact-based questions, it is usually an obvious answer, but in surveys, the questions are often a bit more complicated. The yes or no questions are especially important to ensure that the issue cannot be misunderstood. Our survey consultant Sakarias Fasth tells us more about what you should consider and avoid when writing survey questions.
