86% of consumers have quit doing business with a company because of a bad customer experience and it is 6 to 7 times more costly to acquire a new customer than retaining an existing one. Everyone knows that customer satisfaction is important but every now and then we need a reminder. Take a look at this infographic to get a short summary of why you need to keep your customers happy!
Only 42% of the employees know their organization's mission and 4 out of 10 employees around the world are not engaged in their work. Take a look at this infographic to get a short summary of why it is important to keep your employees happy!
Once you have gathered the results of your survey, it can be difficult to know what to do next. In fact, distributing your KPIs and other key ratios can be a bit of a dilemma – too much information, not enough information, too much to the wrong people or not enough to the right people. Which channels are the easiest to use? Who you need to inform about the results is often the easy bit, but it is harder to distribute the right information to the right people as time effectively as possible for everyone concerned. PowerPoint and Excel documents are all well and good, but to simplify matters, a real time dashboard, which you only need to send a link to, is definitely the easiest and most graphically appealing method. Read more about how different KPIs and key ratios can be visualised on dashboards and see examples of how they can look.
Getting as many people as possible to answer your survey is a challenge, but there are ways to motivate people. Here is a collection of five posts that in different ways tells you more about how to create surveys that will get a higher response rate!
If you want to succeed with surveys, get as high a response rate as possible and make sure that the respondents understand everything in your survey there are a few things you need to think about. Here are five things that you should keep in mind when creating surveys.
Loyal customers are easier to keep, buy more and are more likely to generate new customers for you when they recommend your products or services. To measure customer loyalty – to put a concrete number on how loyal your customer is – Net Promoter Score is used widely. It is an established method used by an increasing number of companies because, among other benefits, it is easy to use and has a direct connection to profitability.
On a flight between Berlin and Stockholm, our CEO Tobias Thalbäck experienced not only bad service, but also how it feels when you as a customer are not being listened to. Read more about how the airline company handled the situation and Tobias’ thoughts about the importance of closing the feedback loop – not only to listen to your customers, but also to let them know that they have been heard.
Surprisingly common in surveys questions are formulated so that they can only be answered with a Yes or No. In the fact-based questions, it is usually an obvious answer, but in surveys, the questions are often a bit more complicated. The yes or no questions are especially important to ensure that the issue cannot be misunderstood. Our survey consultant Sakarias Fasth tells us more about what you should consider and avoid when writing survey questions.
Some time ago we released our new function Survey Design Editor where you, through drag and drop technology, create how the surveys you send will look like. Now you get an even easier option by three pre-designed templates that are ready to use for you when you create your survey. Of course, they are responsive and work in all browsers. We will continuously add more poll templates to make it even easier for you to quickly and easily select various appearances on the questionnaire. Please contact us if you have suggestions about the design template!
Employee Satisfaction Index is a method used to get an overall idea of how satisfied employees are with their workplace. The procedure is built on three questions that are developed to visualize in-house satisfaction in a way that is easy to measure and present to employees. The questions are produced so that they can be applied to all sorts of companies and industries.
The goal of market and public research is to get a clear picture of for example what customers or other target groups think about a specific topic. The more knowledge you have, the better and more well-founded decisions you can make. With the right information it is also easier to aim communication efforts, improve products or services and to work with perceptions of your brand. Do you have a survey but no one to send it to? Learn more about how you can order answers from panelists, what to think about and in what areas market research can be effective.
Four times a year, Netigate and Dagens Media (Sweden's leading industry paper within marketing and media), conduct the Marketing Manager Barometer, where marketing managers in Sweden are asked about the economic climate, how they spend their marketing budget, what the most important trends are and much more. The results from the Q4 2013 study show that marketing managers shift their advertising money from newspapers to digital channels. 60% of marketing managers will enhance their digital ad budget for 2014 and mobile advertising continues to rise. Content marketing is an area that is growing rapidly - nine out of ten marketing managers work with it in some way.