Successful businesses put their customers at the centre of their corporate culture and they always start with the customer’s best interest in mind when developing processes, products or services. Customer data can help you better understand and use segmentation to identify your best customers. Product and service development should always be made for the best customers – they are loyal and engaged in what you do. But you need to be attentive and listen closely to what your best customers have to say, otherwise they will feel disregarded and will soon be found in your competitor’s nest. Here are a few tips for you to consider if you want to put your customers’ voice at the core of your organisation.
What does it take to be able to call your company a customer-centric company? Is it enough to put words like “We think customer first” on your website or in a fancy PowerPoint presentation? Of course not; you have to deliver a great product, in a great way, and you need to provide the customer with great service all the way, even after the point of purchase. Read more about what working with customer feedback in a predictive way means and then ask yourself four questions to find out if your company really does.
86% of consumers have quit doing business with a company because of a bad customer experience and it is 6 to 7 times more costly to acquire a new customer than retaining an existing one. Everyone knows that customer satisfaction is important but every now and then we need a reminder. Take a look at this infographic to get a short summary of why you need to keep your customers happy!
Loyal customers are easier to keep, buy more and are more likely to generate new customers for you when they recommend your products or services. To measure customer loyalty – to put a concrete number on how loyal your customer is – Net Promoter Score is used widely. It is an established method used by an increasing number of companies because, among other benefits, it is easy to use and has a direct connection to profitability.
Do you know what your customers really think about your company? In today's society with increasing numbers of products and services it is more important then ever to know your customers needs so you can keep them loyal. Measuring customer satisfaction in an action based way gives you the information you need to quickly take relevant action and keep your customers happy. Read more about how customer satisfaction generates greater returns, why measuring customer satisfaction is so important for your business, and how you can increase loyalty in the most efficient way.
