The goal of market and public research is to get a clear picture of for example what customers or other target groups think about a specific topic. The more knowledge you have, the better and more well-founded decisions you can make. With the right information it is also easier to aim communication efforts, improve products or services and to work with perceptions of your brand. Do you have a survey but no one to send it to? Learn more about how you can order answers from panelists, what to think about and in what areas market research can be effective.
Four times a year, Netigate and Dagens Media (Sweden's leading industry paper within marketing and media), conduct the Marketing Manager Barometer, where marketing managers in Sweden are asked about the economic climate, how they spend their marketing budget, what the most important trends are and much more. The results from the Q4 2013 study show that marketing managers shift their advertising money from newspapers to digital channels. 60% of marketing managers will enhance their digital ad budget for 2014 and mobile advertising continues to rise. Content marketing is an area that is growing rapidly - nine out of ten marketing managers work with it in some way.
The Netigate team is proud to announce the release of the new survey creation process in Netigate. It will change the way surveys are created and distributed and will help you work smarter and more efficiently.
Consider your online behavior today compared to 10 years ago. In what way has it changed? How much media, such as online newspapers, YouTube or on-demand web TV do you consume on a daily basis? How many hours do you spend on reading through your different social media feeds? I would be very surprised if your amount of time spent online is less today than just a few years ago. Our online habits have changed our world radically and so has the world of online surveys. 2014 will be no exception – the development of online surveys will continue and become a natural part of almost every organisation’s online presence. So put your marketing glasses on and have a look at this short summary of the five top trends in the online survey world.
You may be familiar with the expression "a picture says more than a thousand words". An expression that is very useful when discussing the importance of images in surveys. Even though a study containing images looks more vibrant, it can also pose a risk as the images can have an impact on how the respondent chooses to answer. This post is the third in a series of five where I, Sakarias Fasth, research consultant at Netigate, help you find the path to the perfect survey.
Everything you communicate to your customers, target groups or employees paints a picture of your company. Visually pleasing and esthetically designed surveys are just as important as when you distribute advertisements, newsletters or invites to an event. The overall impression of the surveys, how they are designed and the feeling they create, is a part of the “picture” you provide of your brand. By putting in some effort to the design, you create a higher value for the respondent and increase their likelihood to answer the survey whole heartedly.
The ongoing trend towards mobile Internet usage is also relevant for the design and implementation of online surveys: more frequently you will reach your target groups on the go and participants access the online questionnaire via smartphones or tablets.
Germany lately gets a lot of international attention. According to a opinion survey by the BBC is Germany even the world's most popular country.
Last year we conducted a survey with Netigate. The survey's aim was to identify and analyze consumer behavior in social media. Based on the information attained from the survey, regarding the interaction as well as lack of interaction with brands in social media, we were able to indentify four different consumer categories.